AMSOIL: The Leader in Synthetic Lubricants

Vyscocity Inc. is a veteran-run business and an authorized AMSOIL dealer that has been proudly serving customers throughout the United States and Canada for several years. Our primary goal is to educate our customers about the many benefits of using synthetic lubricants and to provide them with access to high-quality AMSOIL products at wholesale prices. Since our founding in 2019, we have become a trusted source for all things AMSOIL, and we are committed to delivering exceptional customer service to each and every one of our valued customers. As a veteran-run business, we take great pride in our work and are dedicated to upholding the highest standards of quality and integrity in everything we do.

What is AMSOIL?

AMSOIL is a leading brand of synthetic lubricants renowned for its exceptional performance and superior protection. Founded in 1969 by Albert J. Amatuzio, AMSOIL introduced the world's first synthetic motor oil to meet American Petroleum Institute (API) service requirements. This pioneering step set the stage for the company's longstanding reputation as a trailblazer in synthetic oil technology.

The History of AMSOIL

Lieutenant Colonel Albert J. Amatuzio, a jet fighter squadron commander, witnessed the benefits of synthetic lubricants in action and began researching their potential use in combustion engines in the early 1960s. He developed and sold synthetic oils under various names, but the true milestone came in 1972 when AMSOIL became the first synthetic motor oil to meet American Petroleum Institute service requirements. This innovative product set new standards for motor oil quality and outperformed conventional petroleum motor oils. Today, other motor oil manufacturers have recognized the superiority of synthetic lubricants and have followed AMSOIL's lead with their own synthetic motor oils. AMSOIL remains the leader in synthetic lubricants and continues to redefine the performance capabilities of modern machinery and engines.

Distribution

AMSOIL's cutting-edge products are expertly mixed and packaged at the AMSOIL Center in Superior, Wisconsin, which acts as the central hub for a worldwide distribution network. With strategically placed regional warehouses throughout North America, orders are fulfilled quickly and efficiently. AMSOIL products, ranging from individual bottles to large drums and totes, are shipped globally, and the company's production capacity is designed to meet market demands for decades to come.

A forklift moving AMSOIL synthetic lubricant products in a warehouse distribution center.
A technician pouring additives into an oil mixing drum in an AMSOIL facility.

Why Choose AMSOIL?

AMSOIL synthetic lubricants offer numerous advantages over conventional oils. Their formulations use naturally shear-resistant base oils combined with top-tier, shear-stable viscosity improvers that withstand extreme heat and shearing forces. This results in better protection against viscosity breakdown, outperforming competitors like Mobil 1 by 46%. Additionally, AMSOIL oils have been shown to provide superior protection against wear and tear, which is crucial for the longevity of engines and machinery.

Unmatched Engine Protection and Performance

AMSOIL products are engineered to deliver wear protection, engine cleanliness, and fuel efficiency that conventional oils simply cannot match. These synthetic lubricants are tested rigorously in labs, on the track, and in everyday driving conditions to ensure optimal performance. AMSOIL Signature Series Synthetic Motor Oil, for example, guarantees protection for up to 25,000 miles or one year under normal service conditions. The advanced synthetic formula helps reduce deposits and sludge, keeping engines running smoother and longer.

Made in the USA with Global Components

AMSOIL synthetic lubricants are proudly made in the USA, using global components. The company's commitment to high-quality standards and innovative product development drives worldwide demand and ensures that AMSOIL remains at the forefront of the synthetic lubricants market. By maintaining strict quality control processes, AMSOIL ensures that each product meets or exceeds industry standards, providing customers with reliable and consistent performance.

Value for Money

While AMSOIL products may come with a higher price tag, their enhanced performance and extended drain intervals justify the cost. AMSOIL motor oils are designed to deliver long-term value by reducing engine wear, improving fuel efficiency, and extending the life of your vehicle. This makes AMSOIL a wise investment for anyone looking to maximize their vehicle's performance and longevity. Fleet managers and garage owners can particularly benefit from the reduced downtime and lower overall maintenance expenses.

Quality First

At AMSOIL, they prioritize quality above all else. They believe that using high-quality raw materials is essential to producing top-performing products. That's why they carefully select their materials based on their quality and performance, rather than their price. Before any chemical is accepted into their manufacturing facility, it undergoes rigorous testing to ensure that it meets their strict quality standards. And during the manufacturing process, they use a computerized system to maintain strict control and ensure that our finished products are of the highest quality.

At AMSOIL, quality is the top priority. Before any product is packaged and sent out to customers, it undergoes a rigorous series of industry-standard tests to ensure that it meets the highest standards of performance and consistency. In fact, every single product that AMSOIL manufactures is tested each time it is blended, so customers can be confident that they are getting the same high-quality performance every time they purchase AMSOIL synthetic lubricants.

In the early 1960s, Amatuzio recognized the benefits of using synthetic oils in combustion engines and began conducting serious research. He developed and sold commercially available synthetic oils under various names, but the true milestone came in 1972 when AMSOIL became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements. This achievement set new standards for motor oil quality and outperformed conventional petroleum motor oils in every aspect. It was evident from the beginning that this innovative product would play a significant role in redefining the performance capabilities of modern machinery and engines, with a focus on quality first.

AMSOIL has been a pioneer in the field of synthetic lubricants, and their commitment to quality has set them apart from other motor oil manufacturers. While other companies have followed their lead and introduced their own synthetic motor oils, AMSOIL remains the original and the best. When it comes to protecting your engine and ensuring optimal performance, accept no substitutes – choose the brand that puts quality first.

Specialized Product Range

AMSOIL's extensive product line is not typically found in big-box stores. Instead, these specialized products are available through independent dealers, regional stores, automotive service centers, and shops offering specialized items and services. This distribution model ensures that customers receive expert advice and support from knowledgeable dealers. The product range includes motor oils, transmission fluids, gear lubes, greases, hydraulic oils, and fuel additives, catering to a wide variety of applications and industries.

AMSOIL vs. Competitors

When compared to other leading brands like Mobil 1 and Royal Purple, AMSOIL consistently outperforms in independent lab testing. It offers more acid-neutralizing power, lower volatility, and better resistance to viscosity breakdown. AMSOIL Signature Series 5W-30 Synthetic Motor Oil, for instance, protects turbochargers 4X better than Mobil 1 Extended Performance and 3.6X better than Royal Purple. This superior performance translates into fewer repairs and lower maintenance costs for vehicle owners.

A display of AMSOIL's pioneering products and milestones in synthetic lubricants.

Ownership and Innovation

Since 2018, Alan Amatuzio has been the sole owner of AMSOIL INC., serving as Chairman and CEO. Under his leadership, the company continues to innovate and develop new products that meet the evolving needs of the automotive industry. AMSOIL's research and development team is constantly working on new formulations to enhance performance, address emerging engine technologies, and meet the stringent demands of modern engines.

True Synthetic Oil

AMSOIL synthetic motor oils are formulated with premium synthetic base oils, providing superior performance at both high and low temperatures. These oils resist thinning out at high temperatures, maintaining critical protection even in extreme conditions. At low temperatures, AMSOIL oils flow easily to provide immediate start-up protection, reducing wear during the crucial initial seconds of engine operation. This versatility makes AMSOIL an excellent choice for all-season performance.

AMSOIL's Commitment to Sustainability

AMSOIL is committed to sustainability and environmental responsibility. By extending oil change intervals, AMSOIL products help reduce the amount of waste oil generated, contributing to a cleaner environment. The company also employs eco-friendly practices in its manufacturing processes and packaging materials, ensuring that its environmental footprint is minimized.

Longevity and Reliability

AMSOIL Signature Series Synthetic Motor Oil is guaranteed to last for 25,000 miles/700 hours of operation/one year in normal service (15,000 miles in severe service). This extended service interval reduces the frequency of oil changes, saving time and money for vehicle owners. For commercial fleets and heavy-duty applications, the longevity of AMSOIL oils translates into significant operational savings and less environmental waste from used oil disposal.

 

Availability

AMSOIL products are available at many local NAPA and other auto parts stores, quick lubes, auto service centers, hardware stores, and powersports dealers. This widespread availability ensures that customers can easily access AMSOIL's high-quality products. Additionally, AMSOIL's online presence allows customers to conveniently purchase products directly from the company's website, with the added benefit of home delivery.

AMSOIL for Different Industries

AMSOIL caters to a wide range of industries, including automotive, marine, motorcycle, heavy-duty trucking, industrial, and recreational markets. For automotive enthusiasts, AMSOIL provides products that enhance engine performance and protection in high-performance cars, trucks, and SUVs. Marine and motorcycle owners benefit from specialized formulations that protect engines from harsh conditions and high loads. Industrial users appreciate AMSOIL's hydraulic oils, gear lubes, and greases for their ability to reduce downtime and improve equipment reliability.

AMSOIL in the Heavy-Duty Trucking Industry

Heavy-duty trucking demands lubricants that can withstand long hours of operation, high temperatures, and heavy loads. AMSOIL synthetic lubricants are designed to meet these rigorous demands, providing unmatched protection and performance. Trucking fleets benefit from extended oil change intervals, which reduce downtime and maintenance costs. AMSOIL's heavy-duty diesel oils offer exceptional wear protection, fuel efficiency, and soot control, making them ideal for long-haul trucking.

AMSOIL for Fleet Managers

Fleet managers are always looking for ways to reduce operational costs and improve efficiency. AMSOIL synthetic lubricants provide a reliable solution by extending service intervals, reducing wear, and improving fuel economy. These benefits translate into lower maintenance costs, less downtime, and improved vehicle reliability. Fleet managers can trust AMSOIL to keep their vehicles running smoothly and efficiently, even under the most demanding conditions.

AMSOIL for Automotive Enthusiasts

Automotive enthusiasts demand the best for their vehicles, and AMSOIL delivers. Whether it's a high-performance sports car, a classic muscle car, or a daily driver, AMSOIL synthetic lubricants provide the ultimate in engine protection and performance. Enthusiasts appreciate the superior wear protection, reduced deposits, and enhanced fuel economy that AMSOIL oils offer. With a wide range of products to choose from, there's an AMSOIL solution for every automotive need.

AMSOIL for Powersports

Powersports enthusiasts, including those with motorcycles, ATVs, snowmobiles, and watercraft, rely on AMSOIL for its exceptional protection and performance. AMSOIL synthetic lubricants are formulated to handle the extreme conditions and high RPMs that powersports vehicles often face. These oils provide excellent wear protection, reduce deposits, and improve overall performance, ensuring that powersports enthusiasts can enjoy their activities with confidence.

AMSOIL for Marine Applications

Marine engines operate in harsh environments that require robust protection against moisture, salt, and high loads. AMSOIL synthetic marine oils are specifically designed to meet these challenges, providing superior protection and performance. These oils help reduce wear, prevent rust and corrosion, and keep engines running smoothly. Whether it’s a high-performance boat or a recreational watercraft, AMSOIL has the right product to ensure optimal performance and longevity.

AMSOIL for Industrial Applications

Industrial equipment operates under severe conditions that demand high-performance lubricants. AMSOIL synthetic lubricants are engineered to provide exceptional protection and reliability in industrial applications. From hydraulic oils to gear lubes and greases, AMSOIL products help reduce downtime, extend equipment life, and improve efficiency. Industrial users can count on AMSOIL to keep their machinery running at peak performance.

AMSOIL for Agricultural Equipment

Agricultural equipment operates in tough environments, often under heavy loads and extreme conditions. AMSOIL synthetic lubricants provide the protection and performance needed to keep this equipment running reliably. Farmers and agricultural professionals benefit from extended service intervals, reduced wear, and improved fuel efficiency. AMSOIL's agricultural products are designed to withstand the rigors of farming operations, ensuring that equipment remains in top condition.

AMSOIL for Construction Equipment

Construction equipment faces demanding conditions that require robust lubrication solutions. AMSOIL synthetic lubricants are formulated to handle the extreme loads, high temperatures, and harsh environments common in construction operations. These lubricants provide superior wear protection, reduce downtime, and extend equipment life. Construction professionals trust AMSOIL to keep their machinery operating efficiently and reliably.

AMSOIL for ATVs and UTVs

ATVs and UTVs demand reliable lubrication for peak performance on any terrain. AMSOIL synthetic lubricants provide the protection and performance ATV and UTV owners need for their off-road adventures. These oils reduce wear, enhance fuel economy, and extend engine life, allowing enthusiasts to ride with confidence. AMSOIL offers a range of products tailored to the specific needs of ATVs and UTVs, ensuring optimal performance and reliability.

AMSOIL for Motorcycles

Motorcycle engines operate at high RPMs and temperatures, requiring lubricants that can handle these demands. AMSOIL synthetic motorcycle oils are formulated to provide exceptional wear protection, reduce deposits, and improve performance. Riders benefit from smoother operation, enhanced power, and longer engine life. Whether it's a high-performance sportbike or a touring motorcycle, AMSOIL has the right oil to meet the needs of every rider.

AMSOIL for Lawn and Garden Equipment

Lawn and garden equipment, such as mowers, trimmers, and chainsaws, operate under tough conditions that demand reliable lubrication. AMSOIL synthetic oils provide the protection needed to keep this equipment running smoothly. These oils help reduce wear, extend equipment life, and improve performance. Homeowners and landscaping professionals can trust AMSOIL to maintain their lawn and garden equipment in top condition.

AMSOIL for Diesel Engines

Diesel engines require robust lubrication to handle the rigors of heavy-duty performance and long operational hours. AMSOIL synthetic lubricants offer unparalleled protection and efficiency for diesel engines, whether in commercial fleets, agricultural equipment, or personal vehicles. These oils help reduce wear, improve fuel economy, and extend engine life, enabling diesel owners to operate with confidence. AMSOIL provides a range of products specifically formulated for diesel engines, ensuring optimal performance, reliability, and longevity.

AMSOIL for Gasoline and Diesel Engines in European Vehicles

European gasoline and diesel engines have unique lubrication needs due to different design specifications and stringent emission regulations. One crucial aspect is the SAPS (Sulfated Ash, Phosphorus, and Sulfur) content in motor oils. Low SAPS oils protect emission control devices like diesel particulate filters (DPFs) and catalytic converters by minimizing ash deposits. Mid SAPS oils offer a balanced approach, providing protection for both the engine and emission control systems. Full SAPS oils cater to older or high-performance vehicles, delivering superior engine protection where emission control is less critical.

AMSOIL's Quality Assurance

AMSOIL's quality assurance processes are designed to ensure that every product meets the highest standards of performance and reliability. From raw material selection to manufacturing and packaging, AMSOIL maintains strict quality control measures. This dedication to quality ensures that customers receive products they can trust to perform consistently and reliably.

AMSOIL's Online Presence

AMSOIL's robust online presence makes it easy for customers to learn about and purchase products. The company's website offers detailed product information, technical specifications, and customer reviews. Online ordering is convenient, with fast shipping and delivery options available. AMSOIL's online resources also include educational materials and tools to help customers make informed decisions about their lubrication needs.

AMSOIL's Community Involvement

AMSOIL is dedicated to giving back to the community and supporting various charitable initiatives. The company sponsors events, supports local organizations, and participates in community service projects. This commitment to social responsibility reflects AMSOIL's core values and its desire to make a positive impact beyond the world of synthetic lubricants.

AMSOIL's Warranty and Guarantee

AMSOIL stands behind its products with comprehensive warranties and guarantees. The company's limited warranty program provides peace of mind, ensuring that customers can trust the quality and performance of AMSOIL lubricants. There commitment to customer satisfaction reinforces AMSOIL's reputation as a leader in synthetic lubricants.

AMSOIL's Commitment to Research and Development

AMSOIL is dedicated to continuous improvement and innovation. The company invests heavily in research and development to create new products that meet the evolving needs of the market. AMSOIL's state-of-the-art laboratories and testing facilities ensure that every product is thoroughly tested for performance and reliability. This commitment to R&D ensures that AMSOIL remains at the forefront of synthetic lubricant technology.

AMSOIL's Dealer Network

AMSOIL's independent dealer network provides customers with personalized service and expert advice. Dealers are knowledgeable about AMSOIL products and can help customers select the right lubricants for their specific needs. This direct-to-consumer model ensures that customers receive the highest level of service and support, enhancing their overall experience with AMSOIL.

AMSOIL's Customer Support

AMSOIL is committed to providing exceptional customer support. The company's knowledgeable support team is available to answer questions, provide technical assistance, and offer guidance on product selection and usage. This commitment to customer service ensures that AMSOIL customers have a positive experience and can rely on the company for their lubrication needs.

AMSOIL's Environmental Initiatives

AMSOIL is committed to environmental sustainability. The company's products are designed to reduce environmental impact by extending oil change intervals and improving fuel efficiency. AMSOIL also employs eco-friendly practices in its manufacturing processes and packaging. This dedication to sustainability helps protect the environment while delivering high-performance lubrication solutions.

AMSOIL's Educational Resources

AMSOIL offers a wealth of educational resources to help customers understand the benefits of synthetic lubricants and make informed decisions. The company's website features articles, videos, and technical data on various lubrication topics. AMSOIL also provides training and certification programs for dealers and distributors, ensuring they have the knowledge and skills to support their customers effectively.

Why AMSOIL is the Superior Choice for Synthetic Lubricants

AMSOIL is a superior choice for synthetic lubricants, offering unmatched protection, performance, and value. Whether you're a fleet manager, a garage owner, or an automotive enthusiast, AMSOIL products can help you achieve optimal performance and extend the life of your vehicles. The company's commitment to quality, innovation, and sustainability sets it apart from competitors, making AMSOIL the preferred choice for those who demand the best for their engines.

Explore the full range of AMSOIL products today and experience the difference that premium synthetic lubricants can make. Contact us or visit the AMSOIL website for more information.

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