Become an AMSOIL Retail Account
An AMSOIL retail account lets qualifying businesses stock and sell AMSOIL products directly to their customers while purchasing products at wholesale pricing.
Auto parts stores, hardware stores, powersports businesses and other qualifying retailers in the USA and Canada can add AMSOIL products without contracts or minimum inventory requirements.
What Is an AMSOIL Retail Account?
An AMSOIL Retail Account is for a qualifying business that wants to purchase AMSOIL products at wholesale pricing and resell those products to customers from its retail location.
If you primarily install lubricants in customer vehicles, look at the AMSOIL Installer Program . If your company buys lubricants for its own vehicles and equipment, look at an AMSOIL Commercial Account .
Why Sell AMSOIL in Your Store?
AMSOIL's retail program is built around independent businesses rather than requiring a large inventory commitment just to put products on your shelf.
Wholesale Pricing
Retail Accounts purchase AMSOIL products at wholesale pricing. AMSOIL provides suggested retail pricing, while the retailer determines its selling price and margin above wholesale cost.
No Inventory Quota
AMSOIL currently requires no contract or minimum inventory level for a Retail Account. Stock the products and quantities that make sense for your customers.
AMSOIL Locator
Qualified Retail Accounts can appear in the AMSOIL Locator, helping customers searching for AMSOIL products find a local participating store.
Broad Product Line
AMSOIL offers motor oils, diesel lubricants, drivetrain fluids, fuel additives, motorcycle and powersports lubricants and other maintenance products.
Merchandising Support
AMSOIL provides qualifying Retail Accounts with merchandising opportunities and an ongoing co-op program for qualified advertising, literature and promotional items.
Independent Dealer Support
Your servicing AMSOIL Dealer can help identify products that fit your customers instead of leaving you to guess what belongs on the shelf.
Is the AMSOIL Retail Program Right for Your Store?
Retail works best when AMSOIL products complement what your customers already come to your business to buy.
Auto Parts & Hardware
Automotive parts stores, independent hardware stores and similar retailers can add lubricants and maintenance products alongside related inventory.
Powersports
Motorcycle, ATV, UTV, snowmobile and other powersports businesses can stock application-specific AMSOIL products for enthusiasts and everyday riders.
Farm & Equipment Retailers
Businesses serving equipment owners can offer diesel oils, gear lubricants, greases, hydraulic products and maintenance products alongside parts and equipment.
Specialty Automotive Retail
Performance, off-road and specialty automotive businesses can add products that fit the vehicles and applications their customers already own.
Run a Garage or Service Shop?
Do not automatically choose Retail just because your business sells automotive products.
If the main transaction is a customer buying a bottle or case of AMSOIL to take with them, Retail may be the right fit.
If your business performs oil changes, transmission services, differential services or other maintenance and installs the lubricant for the customer, the AMSOIL Installer Program may be the better starting point.
You Decide What Makes Sense for Your Store
A Retail Account does not require you to turn your store into an AMSOIL warehouse.
Choose Your Inventory
AMSOIL currently states there are no contracts or inventory quotas. A retailer can carry the amount and product mix that makes sense for its business.
A motorcycle shop and a diesel-parts store should not necessarily stock the same products. Product selection should follow the customers you actually serve.
Set Your Retail Price
Retail Accounts purchase at wholesale pricing. AMSOIL provides a suggested retail price, but the store can determine its own retail margin provided the selling price remains above wholesale cost.
That gives the retailer control over how AMSOIL fits into its existing pricing strategy.
Can an AMSOIL Retail Account Sell Online?
No — AMSOIL Retail Accounts Are Not an E-Commerce Program
AMSOIL currently states that AMSOIL products cannot be sold through e-commerce websites by Retail Accounts.
The Retail Program is intended to put AMSOIL products into qualifying stores where customers can purchase them locally. If your business model is primarily online sales, do not assume a Retail Account gives you permission to list AMSOIL products in an online store.
Retail Shipping and Merchandising
AMSOIL currently advertises free shipping on qualifying Retail Account orders over $400 in the USA and $450 in Canada.
Retail Accounts can also earn co-op credit for qualified advertising, literature, merchandising and promotional items. AMSOIL currently bases the co-op percentage on annual product purchases.
Program thresholds and benefits can change, so current AMSOIL terms apply when you order or open the account.
Choose Your Country
Vyscocity supports AMSOIL customers in the USA and Canada. Use the correct AMSOIL country application so your account is established in the right market.
Open a USA AMSOIL Retail Account
Businesses located in the United States should use the official AMSOIL USA Retail Account application.
Open a Canada AMSOIL Retail Account
Businesses located in Canada should use the official AMSOIL Canada Retail Account application.
What Happens After You Apply?
1. Submit the Application
Select the USA or Canada application and provide the requested information about your retail business.
2. Watch Your Email
AMSOIL instructs applicants to check their email for registration confirmation after submitting the application.
3. Account Processing
AMSOIL currently states that Retail Account applications should generally be accepted and processed within three business days.
4. Build the Right Shelf
Once approved, focus on products that match your actual customer base rather than trying to stock everything AMSOIL manufactures.
Stock Products Your Customers Actually Need
The AMSOIL catalogue covers automotive and powersports, agricultural, diesel lubricants, fuel additives and preventive maintenance. A new retailer does not need every product on day one.
Vyscocity can help match the initial product mix to the vehicles, equipment and customers your business actually serves.
That may mean diesel and drivetrain products for one store, motorcycle and powersports lubricants for another, or a broader automotive mix for a general parts retailer.
Buy from the Mechanic. Not the Salesman.
Not Actually a Retailer?
Installer Account
For garages, quick lubes and service businesses installing AMSOIL products in customer vehicles and equipment.
AMSOIL Installer Accounts →Commercial Account
For businesses purchasing AMSOIL products for their own trucks, vehicles, machinery and equipment.
AMSOIL Commercial Accounts →AMSOIL Retail Account FAQ
What is an AMSOIL Retail Account?
An AMSOIL Retail Account allows a qualifying retail business to purchase AMSOIL products at wholesale pricing and resell them to customers from its retail location.
Is there a minimum inventory requirement?
AMSOIL currently states there are no contracts or inventory quotas for Retail Accounts. A retailer can choose the product mix and inventory level appropriate for its business.
Can an AMSOIL retailer sell AMSOIL online?
No. AMSOIL currently states that Retail Accounts cannot sell AMSOIL products through e-commerce websites.
Can my store appear in the AMSOIL Locator?
Qualified AMSOIL Retail Accounts can appear in the AMSOIL Locator, helping customers looking for AMSOIL products find participating local stores.
Does AMSOIL provide merchandising support?
Yes. AMSOIL currently offers qualifying merchandising support and an ongoing co-op program that can be applied toward qualified advertising, literature, merchandising and promotional items.
Can I open an AMSOIL Retail Account in Canada?
Yes. AMSOIL offers the Retail Program in both the USA and Canada. Canadian businesses should use the AMSOIL Canada application rather than the USA application.
Should my repair garage use a Retail or Installer Account?
If your primary business is installing lubricants while servicing customer vehicles, the AMSOIL Installer Program may be a better fit. Retail is intended primarily for businesses selling AMSOIL products directly to customers.
Ready to Sell AMSOIL in Your Store?
Choose your country and start the official AMSOIL Retail Account application.